How I Increased Conversions for an International Wellness Company
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• UX/UI Designer (mobile and desktop)
• Qualitative data analysis
• Presented results to the client
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• UX|UI Design
• A/B Testing
• e-commerce
• Prototyping
Background
Addressing usability issues on ECO’s homepage resulted in increased conversion and higher purchase intent on an international direct-to-consumer wellness site.
The Problem Space
One of ECO’s major problems was on their homepage under the “Best Sellers” section. There wasn’t a way for users to add a product directly to their cart. The user would need to follow the funnel to a Product Page in order to add items.
Unfortunately, this was a missed opportunity for ECO to decrease friction.
Hypothesis
I proposed adding a call to action button in the “best sellers” carousel.
This would allow users to add items directly to their cart from the home page.
If my predictions are correct, this will improve conversions and decrease the amount of steps in the user’s shopping experience.
Results
• Desktop and mobile combined +31.44 lift in revenue • Conversion rate per visit +2.76%
• Revenue lift of $5,245.58 (during a 9-day period).
Proof that Calls to Action make shopping more convenient and effortless for the user. Eco’s users benefitted from the direction.